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‘create culture,’ according to Dolce, [who is
Topic Started: Jun 28 2018, 09:13 PM (10 Views)
yaya2017
Member
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In December 2014, Nike filed an explosive $10 million-plus lawsuit against three of its former top design directors, claiming that, together, they conspired to steal millions of dollars’ worth of confidential information from Nike after being lured to adidas, where they would help create a brand-new Brooklyn-based design studio to truly rival Nike’s top-secret Innovation Kitchen.In its 50-page complaint, Nike alleged that Denis Dekovic, Marc Dolce Nike Air Max 2017 Hombre and Mark Miner had jumped ship to adidas in violation of their explicit non-compete agreements, taking with them a "treasure trove" of Nike’s “most important and Nike Air Max 95 Mujer highly confidential” information, which was procured, in part, to the defendants allegedly faking a broken Nike-owned laptop, from which all of the contents were copied. To seal the deal, Dekovic, Dolce, and Miner allegedly scrubbed their e-mails and text messages which, Nike’s counsel argued, served to obstruct the availability of “evidence of their betrayals.”Nike further contended that Dekovic, Dolce, and Miner began plotting their departure in April 2014, pitching their studio plan (one that Nike claimed was merely a knockoff of its existing design studio) to Adidas and subsequently bringing Adidas information about Nike's plans for the next several years in connection Nike Air Presto Donne with its running, sportswear and soccer lines. In return, adidas reportedly – in an attempt to overthrow the giant – offered them lucrative employment contracts to Nike Air Odyssey Donne jump ship from Nike.

Adidas also, according to Nike’s complaint, agreed to provide Dekovic, Adidas Superstar Donne Dolce, and Miner with legal support and cover the legal fees "if ever Nike discovered their disloyalty and deception."In response to Nike’s downright damning allegations, the three designers filed counterclaims against Nike, accusing the company of creating a "culture of distrust and intimidation," which caused them to seek employment elsewhere; hacking their phones, emails and social media accounts, and filing this "meritless" lawsuit purely as a "publicity stunt." That notably ugly suit was resolved easily enough by June 2015 – six months after its initiation – “through a confidential settlement” on the eve of the scheduled deposition of Nike CEO Mark Parker. Dekovic, Dolce, and Miner have since begun work at adidas, which opened its Brooklyn Nike Air Max Zero Femme Creator Farm in the summer of 2017.It is here, in what Highsnobiety’s Jonathan Sawyer Nike Air Vapormax Donne called “a fairly secret warehouse location in Greenpoint,” that “you will find a relatively small conglomerate of designers from all across the globe, whose job is to ‘create culture,’ according to Dolce, [who is now] a VP and creative director at adidas.”This legal battle was, nonetheless, a significant one.

Considered in connection with the oft-ongoing patent battles between Nike and adidas, it provided a rare look at the profundity of the contention between the titans of the world’s $250 billion-plus sportswear Adidas NMD Womens industry.It was also a noteworthy reminder that each separate Nike Air VaporMax Mujer Nike v. adidas legal battle (or vice versa) is merely an individual part of a much larger power play, one that plainly establishes that if there is a modern-day rivalry of Adidas NMD Mujer the greatest proportions, Nike vs. adidas is certainly in the running for a top spot – one “stolen” employee and/or "copied" knitted shoe at a time.In a recent episode of 60 minutes, Steve Kroft profiled Giannis Antetokounmpo’s rise from a young Nike Air Max 90 Mujer Rosas Greek street hustler to an international superstar. Kroft mentioned that the Greek Freak would become the first foreign player to have a Nike Basketball signature sneaker—a milestone that would be huge in the brands’ history.
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